Question 1

What is Temple?

Accepted Answer

Temple is an AI-native consumer research platform that sends AI Guides to have real conversations with real people at scale. It surfaces what customers actually think, not what they say in surveys, and builds a synthetic panel that compounds in accuracy with every study.

Question 2

What is an AI Guide?

Accepted Answer

AI Guides are Temple's AI-led research agents. Opinion Guides run adaptive conversations that probe past surface answers to surface real motivations and contradictions. Field Guides analyze photos and video from real-world retail environments.

Question 3

How does Temple replace surveys?

Accepted Answer

Instead of static questionnaires, Temple sends AI Guides that have dynamic conversations adapting in real time. These conversations surface contradictions between what people say and what actually drives their behavior, delivering insights in hours instead of months.

Question 4

What is a synthetic panel?

Accepted Answer

A synthetic panel is a queryable AI model of any consumer segment, built from real conversations. Every study Temple runs calibrates the panel further, so predictions get more accurate over time rather than expiring like traditional research.

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